What is Digital Marketing? Digital marketing refers to online marketing efforts. I had experiences in marketing via channels such as search engines (eg. Google), social media (eg. Facebook, Instagram), and e-commerce platforms (Shopee, Lazada, Carousell).
Google Marketing is a key aspect of Search Engine Marketing, as Google dominates the global search engine market with a share of 84.69%.
My focus is on getting our clients’ websites to appear on the first page of Google’s search results for relevant keywords, putting them in front of potential customers who are actively searching for their products or services.
Target audience who are already searching on Google typically already knows what they’re looking for.
Social Media Marketing targets social media platforms like Facebook, Instagram, Tiktok, Twitter and LinkedIn, and differs from Google Marketing in its audience.
Social media users usually lack an active intent to purchase, unlike Google search users.
The power of Social Media Marketing lies in its ability to target potential customers who are likely to be interested in your products or services, as well as connect with existing customers by posting regular updates.
Google Marketing has two categories: SEO and SEM.
I specialize in conducting comprehensive research to identify relevant keywords for businesses. With my technical expertise, I optimize websites and develop strategic plans to achieve the coveted top position on Google Search results.
Google Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or web page from Google. SEO can essentially be summed up in 6 key components:
Google Search Engine Marketing (SEM) is the process of utilising paid methods to appear on Google Search. This is also known as Google Ads. SEM can essentially sum up in 5 key components:
I take a comprehensive approach to understand business goals and develop an integrated social media marketing strategy that combines design and data.
I have crafted social media advertising plans to increase brand awareness and generate leads.
Additionally, I am also experienced in utilising automation to regularly publish social media posts with ease.
Social Media is more crowded than ever. In order to build brand awareness and loyalty, one will need to have consistent post uploads and creative post visuals to create a lasting impression in target audience.
Social Media Ads is the only way to reach out to potential audience who likely will be interested in business or product. It is also one of the most direct ways to build a social media following.
For case studies of my past digital marketing campaigns and projects, feel free to drop me an enquiry and I will share with you accordingly.